Not every launch needs a big room. Some need the right one.
A product showcase works best when your audience is focused. When the people in the room are there to engage, ask questions and understand what you’ve created. The Central gives you that.
Exclusive use means the venue is entirely yours. Your product has the full attention of a private, well-appointed space in one of London’s most central and accessible locations. Your guests are looked after by a team who understand that every detail reflects on you and what you’re presenting.
Whether you’re unveiling a new product to a select group of clients, hosting a table-top showcase for industry partners, or running a focused demonstration for press and buyers, we’ll make sure the environment is exactly right.
Enquire about your product launch
Enquire about your product launch
For a product showcase, The Central offers:
An environment that commands attention
When guests step into The Central, they step away from the distractions of a shared venue or a busy hotel lobby. The space is calm, private and presented to a high standard. That environment works in your product’s favour. It signals that what they’re about to see has been prepared with care.
A location that makes it easy for your guests to attend
A central location removes one of the most common barriers to attendance. The Central is a short walk from Oxford Circus, Great Portland Street and Regent’s Park stations, with further Underground stations nearby. Your guests can arrive easily from across London and beyond, which matters when the people in the room are the ones you most need to be there.
Flexible spaces for showcasing and presenting
Our Conference Rooms and The Atrium can be configured to support different styles of product showcase. Table-top displays in the conference rooms, a networking reception in The Atrium, a formal presentation in The Wolfson Hall. Rooms can be combined or used in sequence as the programme requires, with AV in place and a team on hand throughout.
Spaces for focused showcasing and presentation
The Central’s spaces work well for intimate, high-quality product showcases. Below is a guide to how each space can be used for this type of event.
Explore each space in full:
- Wolfson Hall, for formal presentations and larger product launches
- Conference Rooms Combined, for larger showcase setups and multi-table displays
- The Atrium, for networking receptions alongside or following a showcase
- Whole Venue Takeover, for launches that need the showcase, press reception and VIP breakout held privately across every space
It’s all about you and your guests
Hospitality that keeps your guests comfortable and engaged.
Well-timed catering supports the flow of a showcase day without interrupting it. Our in-house catering team works around your programme, ensuring food and refreshments appear at the right moment and are presented to the standard your guests expect.
Every menu is built around your brief and your guests. Dietary requirements are accommodated as standard.
Showcase catering typically includes:
- Arrival tea, coffee, juices and pastries
- Mid-session refreshments served into the room or The Atrium
- Working lunches or buffet dining in The Atrium
- Afternoon refreshments timed to your programme
- Evening drinks receptions or launch dinners on request
How a product showcase at The Central can be structured
Every showcase has its own format. Here are some of the ways clients have used our spaces to present their products to the right audience.
Table-top showcase with networking (up to 60)
- Conference Rooms Combined configured for table-top product displays
- Each table set up for a specific product, range or demonstration
- The Atrium available for arrival drinks and post-showcase networking
- Catering served in The Atrium to keep the showcase space clear
- AV available for supporting presentations or video content
Small exhibition with presentation (up to 80)
- Conference Rooms Combined for table-top displays and demonstrations
- The Atrium for a drinks reception before or after the main session
- AV supporting slides, video and live demonstration content
- A dedicated planning lead coordinating set-up, run-of-show and breakdown
Intimate client showcase (up to 18)
- Conference Room 1 configured for a focused, close-up demonstration
- Table-top setup allowing guests to engage directly with the product
- Catering served into the room throughout the session
- A private, unhurried environment suited to high-value client conversations
Formal product launch with reception (up to 180)
- Wolfson Hall set for a formal presentation or keynote
- The Atrium for a welcome drinks reception on arrival
- HD projection for slides, video content or product imagery
- Conference rooms available for a pre-presentation showcase display
- Bespoke catering built around the occasion and guest list
Easy to find. Easy to move through.
The Central is fully accessible and straightforward to reach from across London, with excellent transport links that make attendance easy for clients, partners and press.
Accessibility
Getting here
- Full wheelchair access throughout
- Lift access to all areas
- Accessible toilet facilities
- Hearing loop
- Baby changing facility
With press attendance often part of a launch, security matters. Our team retains full authority on site throughout your event and can work alongside any additional security you bring.
- 42 Hallam Street, London W1W 6NW
- Short walk from Oxford Circus, Great Portland Street and Regent’s Park
- Also close to Baker Street and Warren Street
- Several bus stops nearby
- Off-street car parks available in the area
- Single yellow line parking from 6:30pm Mon to Sat and all day Sundays
We make sure the space works as hard as your product does.
Diane works with you before the day to understand your showcase format and ensure every practical element is in place. Room configuration, display layouts, catering schedules, AV requirements: she coordinates it all so that on the day, your team can focus entirely on your guests and your product.
A duty manager is on-site throughout. Nothing is left to chance, except the weather. But we can deal with that too. When The Atrium roof is open, at the press of a button, the roof will close. It takes just two minutes.
Planning support includes:
- Bespoke packages tailored to your showcase format and budget
- Layout consultations for single and multi-room setups
- Catering schedules timed around your programme
- On-site duty manager for the full duration of your event
“All my team members loved the venue and the team is a great help. Highly recommend it.”
Patrick
Presentation-ready from the moment your guests arrive.
Whether your showcase relies on video content, live demonstration, slides or a combination, our AV provision covers the essentials. Everything’s set up and tested before your first guest walks in. Where your event requires specialist equipment beyond our standard provision, this can be hired-in at an additional cost.
Connectivity and infrastructure
Audio and visual
- 150/150 Mbps WiFi (download and upload)
- Conference Rooms combinable or partitioned as needed
- Allocated area in Wolfson Hall for behind-the-scenes technicians
- Dedicated on-site support throughout your event
- Specialist equipment available to hire at additional cost
- Large built-in HD projector (up to 6,000 lumens) in Wolfson Hall
- Built-in HD screen in Conference Room 1
- Portable HD screen for additional display needs
- Professional lighting system with precise control
- Lectern
- Three cordless microphones, or two cordless microphones and a lapel microphone
What size of product launch can The Central accommodate?
The Central is well suited to small-format exhibitions and table-top product showcases. Wolfson Hall accommodates up to 180 guests for a formal presentation. Our conference rooms accommodate up to 60 guests in a showcase configuration and The Atrium accommodates up to 80 for a standing reception. If you’re planning a large-scale exhibition requiring significant floor space or specialist build, we’d recommend getting in touch to discuss whether The Central is the right fit before proceeding.
Can we set up table-top displays in advance?
Yes, subject to availability and at an additional cost. Access the day prior can be arranged when capacity allows. Access on the morning of the event will be included in your proposal where timings are agreed with us in advance.
Can you support live product demonstrations?
Yes. Our AV provision supports video, slides and live demonstration content. Where your demonstration requires specialist equipment beyond our standard provision, this can be hired-in at an additional cost. Diane will advise on what’s needed when you discuss your brief.
Is the venue available exclusively for our event?
Yes. The Central operates on an exclusive use basis. Your showcase is the only event in the building. Your guests and your product have the full run of the space.
Can we use the space for both a showcase and a dinner?
Yes. The Conference Rooms can be used for a table-top showcase while Wolfson Hall is set for a dinner, allowing guests to move between the two as the programme requires. Diane will work with you to design the flow of the day.
Is there a minimum guest number or minimum spend?
No. There’s no minimum spend or minimum guest number. We cost each event around its specific brief.
Can we bring our own catering or drinks for the launch?
Outside food and drink can’t be brought onto the premises. Our in-house catering team will design a menu around your guests, your programme and the tone of your launch.
Can you help keep our launch confidential before it goes live?
Yes. The venue is exclusively yours for the duration of your event, and our security team retains authority on site throughout, working alongside any additional confidentiality measures you need.